Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
8FDFFB
RGB
143, 223, 251
HSL
196, 93%, 77%
HSB
196, 43%, 98%
CMYK
43, 11, 0, 2
LAB
84, -20, -22
LCH
84, 30, 227
OKLCH
0.86, 0.09, 222
XYZ
55, 66, 101
LUV
84, -37, -31
HWB
196, 56%, 2%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.