Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
B3D2FF
RGB
179, 210, 255
HSL
216, 100%, 85%
HSB
216, 30%, 100%
CMYK
30, 18, 0, 0
LAB
83, -3, -26
LCH
83, 26, 263
OKLCH
0.86, 0.07, 258
XYZ
60, 63, 104
LUV
83, -17, -40
HWB
216, 70%, 0%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.