Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
900105
RGB
144, 1, 5
HSL
358, 99%, 28%
HSB
358, 99%, 56%
CMYK
0, 99, 97, 44
LAB
30, 53, 42
LCH
30, 68, 39
OKLCH
0.41, 0.17, 28
XYZ
12, 6, 1
LUV
30, 98, 20
HWB
358, 0%, 44%
Pantone
201 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.