Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
90ABCF
RGB
144, 171, 207
HSL
214, 40%, 69%
HSB
214, 30%, 81%
CMYK
30, 17, 0, 19
LAB
69, -3, -22
LCH
69, 22, 261
OKLCH
0.73, 0.06, 256
XYZ
37, 40, 65
LUV
69, -15, -33
HWB
214, 56%, 19%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.