Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
90B5EA
RGB
144, 181, 234
HSL
215, 68%, 74%
HSB
215, 38%, 92%
CMYK
38, 23, 0, 8
LAB
72, -3, -31
LCH
72, 31, 264
OKLCH
0.77, 0.09, 257
XYZ
43, 45, 84
LUV
72, -20, -48
HWB
215, 56%, 8%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.