Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
90BBD7
RGB
144, 187, 215
HSL
204, 47%, 70%
HSB
204, 33%, 84%
CMYK
33, 13, 0, 16
LAB
74, -10, -19
LCH
74, 21, 243
OKLCH
0.77, 0.06, 237
XYZ
42, 46, 71
LUV
74, -22, -28
HWB
204, 56%, 16%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.