Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
90CDF1
RGB
144, 205, 241
HSL
202, 78%, 75%
HSB
202, 40%, 95%
CMYK
40, 15, 0, 5
LAB
79, -13, -24
LCH
79, 28, 241
OKLCH
0.82, 0.08, 235
XYZ
49, 56, 91
LUV
79, -29, -36
HWB
202, 56%, 5%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.