Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
90CED3
RGB
144, 206, 211
HSL
184, 43%, 70%
HSB
184, 32%, 83%
CMYK
32, 2, 0, 17
LAB
79, -20, -9
LCH
79, 22, 205
OKLCH
0.81, 0.06, 202
XYZ
45, 55, 70
LUV
79, -30, -11
HWB
184, 56%, 17%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.