Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
90CFEB
RGB
144, 207, 235
HSL
198, 69%, 74%
HSB
198, 39%, 92%
CMYK
39, 12, 0, 8
LAB
80, -16, -21
LCH
80, 26, 233
OKLCH
0.82, 0.08, 228
XYZ
49, 57, 87
LUV
80, -30, -30
HWB
198, 56%, 8%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.