Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
910506
RGB
145, 5, 6
HSL
360, 93%, 29%
HSB
360, 97%, 57%
CMYK
0, 97, 96, 43
LAB
30, 52, 42
LCH
30, 67, 39
OKLCH
0.41, 0.17, 29
XYZ
12, 6, 1
LUV
30, 97, 21
HWB
360, 2%, 43%
Pantone
201 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.