Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
91A3BB
RGB
145, 163, 187
HSL
214, 24%, 65%
HSB
214, 22%, 73%
CMYK
22, 13, 0, 27
LAB
66, -3, -15
LCH
66, 15, 260
OKLCH
0.71, 0.04, 256
XYZ
34, 36, 52
LUV
66, -11, -22
HWB
214, 57%, 27%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.