Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
91C3F0
RGB
145, 195, 240
HSL
208, 76%, 75%
HSB
208, 40%, 94%
CMYK
40, 19, 0, 6
LAB
76, -8, -28
LCH
76, 29, 253
OKLCH
0.80, 0.08, 246
XYZ
47, 51, 90
LUV
76, -25, -43
HWB
208, 57%, 6%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.