Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
91C4D4
RGB
145, 196, 212
HSL
194, 44%, 70%
HSB
194, 32%, 83%
CMYK
32, 8, 0, 17
LAB
76, -14, -14
LCH
76, 20, 224
OKLCH
0.79, 0.06, 219
XYZ
43, 50, 70
LUV
76, -25, -19
HWB
194, 57%, 17%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.