Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
91C4F6
RGB
145, 196, 246
HSL
210, 85%, 77%
HSB
210, 41%, 96%
CMYK
41, 20, 0, 4
LAB
77, -8, -30
LCH
77, 31, 256
OKLCH
0.80, 0.09, 248
XYZ
48, 52, 95
LUV
77, -25, -47
HWB
210, 57%, 4%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.