Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
91C5FC
RGB
145, 197, 252
HSL
211, 95%, 78%
HSB
211, 42%, 99%
CMYK
42, 22, 0, 1
LAB
77, -7, -33
LCH
77, 34, 258
OKLCH
0.81, 0.10, 250
XYZ
49, 53, 100
LUV
77, -26, -52
HWB
211, 57%, 1%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.