Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
91C6F4
RGB
145, 198, 244
HSL
208, 82%, 76%
HSB
208, 41%, 96%
CMYK
41, 19, 0, 4
LAB
77, -9, -29
LCH
77, 30, 252
OKLCH
0.81, 0.09, 245
XYZ
48, 53, 93
LUV
77, -26, -44
HWB
208, 57%, 4%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.