Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
91C7D0
RGB
145, 199, 208
HSL
189, 40%, 69%
HSB
189, 30%, 82%
CMYK
30, 4, 0, 18
LAB
77, -17, -10
LCH
77, 20, 212
OKLCH
0.80, 0.06, 209
XYZ
43, 51, 67
LUV
77, -27, -13
HWB
189, 57%, 18%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.