Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
91C7E9
RGB
145, 199, 233
HSL
203, 67%, 74%
HSB
203, 38%, 91%
CMYK
38, 15, 0, 9
LAB
77, -12, -23
LCH
77, 26, 243
OKLCH
0.80, 0.07, 237
XYZ
47, 53, 85
LUV
77, -27, -34
HWB
203, 57%, 9%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.