Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
91CADB
RGB
145, 202, 219
HSL
194, 51%, 71%
HSB
194, 34%, 86%
CMYK
34, 8, 0, 14
LAB
78, -16, -15
LCH
78, 22, 223
OKLCH
0.81, 0.06, 218
XYZ
46, 53, 75
LUV
78, -28, -20
HWB
194, 57%, 14%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.