Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
91CAF1
RGB
145, 202, 241
HSL
204, 77%, 76%
HSB
204, 40%, 95%
CMYK
40, 16, 0, 5
LAB
78, -12, -26
LCH
78, 28, 245
OKLCH
0.81, 0.08, 239
XYZ
49, 55, 91
LUV
78, -28, -38
HWB
204, 57%, 5%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.