Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
91CFE7
RGB
145, 207, 231
HSL
197, 64%, 74%
HSB
197, 37%, 91%
CMYK
37, 10, 0, 9
LAB
80, -16, -19
LCH
80, 25, 229
OKLCH
0.82, 0.07, 224
XYZ
48, 56, 84
LUV
80, -30, -26
HWB
197, 57%, 9%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.