Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
91D4FC
RGB
145, 212, 252
HSL
202, 95%, 78%
HSB
202, 42%, 99%
CMYK
42, 16, 0, 1
LAB
82, -14, -27
LCH
82, 30, 242
OKLCH
0.84, 0.09, 235
XYZ
53, 60, 101
LUV
82, -32, -40
HWB
202, 57%, 1%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.