Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
923709
RGB
146, 55, 9
HSL
20, 88%, 30%
HSB
20, 94%, 57%
CMYK
0, 62, 94, 43
LAB
36, 38, 45
LCH
36, 59, 50
OKLCH
0.46, 0.13, 42
XYZ
13, 9, 1
LUV
36, 74, 30
HWB
20, 4%, 43%
Pantone
476 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.