Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
933908
RGB
147, 57, 8
HSL
21, 90%, 30%
HSB
21, 95%, 58%
CMYK
0, 61, 95, 42
LAB
37, 37, 45
LCH
37, 59, 51
OKLCH
0.46, 0.13, 43
XYZ
14, 9, 1
LUV
37, 73, 31
HWB
21, 3%, 42%
Pantone
476 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.