Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
93BBBE
RGB
147, 187, 190
HSL
184, 25%, 66%
HSB
184, 23%, 75%
CMYK
23, 2, 0, 25
LAB
73, -13, -6
LCH
73, 15, 205
OKLCH
0.76, 0.04, 202
XYZ
39, 45, 55
LUV
73, -21, -7
HWB
184, 58%, 25%
Pantone
5523 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.