Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
93BBF0
RGB
147, 187, 240
HSL
214, 76%, 76%
HSB
214, 39%, 94%
CMYK
39, 22, 0, 6
LAB
74, -4, -31
LCH
74, 31, 263
OKLCH
0.78, 0.09, 256
XYZ
46, 48, 89
LUV
74, -21, -49
HWB
214, 58%, 6%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.