Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
93BBF5
RGB
147, 187, 245
HSL
216, 83%, 77%
HSB
216, 40%, 96%
CMYK
40, 24, 0, 4
LAB
75, -3, -34
LCH
75, 34, 265
OKLCH
0.78, 0.09, 258
XYZ
46, 48, 93
LUV
75, -21, -53
HWB
216, 58%, 4%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.