Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
93C2EA
RGB
147, 194, 234
HSL
208, 67%, 75%
HSB
208, 37%, 92%
CMYK
37, 17, 0, 8
LAB
76, -9, -25
LCH
76, 27, 251
OKLCH
0.80, 0.08, 245
XYZ
46, 51, 85
LUV
76, -24, -38
HWB
208, 58%, 8%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.