Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
944003
RGB
148, 64, 3
HSL
25, 96%, 30%
HSB
25, 98%, 58%
CMYK
0, 57, 98, 42
LAB
38, 34, 48
LCH
38, 59, 55
OKLCH
0.48, 0.13, 48
XYZ
14, 10, 1
LUV
38, 69, 34
HWB
25, 1%, 42%
Pantone
476 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.