Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
94B0D7
RGB
148, 176, 215
HSL
215, 46%, 71%
HSB
215, 31%, 84%
CMYK
31, 18, 0, 16
LAB
71, -3, -23
LCH
71, 23, 262
OKLCH
0.75, 0.06, 257
XYZ
40, 42, 70
LUV
71, -16, -35
HWB
215, 58%, 16%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.