Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
94BABC
RGB
148, 186, 188
HSL
183, 23%, 66%
HSB
183, 21%, 74%
CMYK
21, 1, 0, 26
LAB
73, -13, -5
LCH
73, 14, 203
OKLCH
0.76, 0.04, 200
XYZ
39, 45, 54
LUV
73, -20, -6
HWB
183, 58%, 26%
Pantone
5523 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.