Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
9BB6CA
RGB
155, 182, 202
HSL
206, 31%, 70%
HSB
206, 23%, 79%
CMYK
23, 10, 0, 21
LAB
73, -6, -13
LCH
73, 15, 245
OKLCH
0.76, 0.04, 240
XYZ
41, 45, 62
LUV
73, -15, -19
HWB
206, 61%, 21%
Pantone
5523 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.