Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
94BBDD
RGB
148, 187, 221
HSL
208, 52%, 72%
HSB
208, 33%, 87%
CMYK
33, 15, 0, 13
LAB
74, -7, -22
LCH
74, 23, 251
OKLCH
0.78, 0.06, 245
XYZ
43, 47, 75
LUV
74, -20, -32
HWB
208, 58%, 13%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.