Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
94CAED
RGB
148, 202, 237
HSL
204, 71%, 75%
HSB
204, 38%, 93%
CMYK
38, 15, 0, 7
LAB
78, -12, -23
LCH
78, 26, 243
OKLCH
0.81, 0.07, 237
XYZ
49, 55, 88
LUV
78, -27, -35
HWB
204, 58%, 7%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.