Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
94D4E8
RGB
148, 212, 232
HSL
194, 65%, 75%
HSB
194, 36%, 91%
CMYK
36, 9, 0, 9
LAB
81, -17, -17
LCH
81, 24, 224
OKLCH
0.83, 0.07, 219
XYZ
50, 59, 85
LUV
81, -31, -23
HWB
194, 58%, 9%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.