Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
953703
RGB
149, 55, 3
HSL
21, 96%, 30%
HSB
21, 98%, 58%
CMYK
0, 63, 98, 42
LAB
37, 39, 47
LCH
37, 61, 51
OKLCH
0.46, 0.14, 42
XYZ
14, 9, 1
LUV
37, 76, 31
HWB
21, 1%, 42%
Pantone
476 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.