Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
95AED4
RGB
149, 174, 212
HSL
216, 42%, 71%
HSB
216, 30%, 83%
CMYK
30, 18, 0, 17
LAB
70, -2, -22
LCH
70, 22, 264
OKLCH
0.75, 0.06, 259
XYZ
39, 41, 68
LUV
70, -14, -34
HWB
216, 58%, 17%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.