Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
95B2DC
RGB
149, 178, 220
HSL
215, 50%, 72%
HSB
215, 32%, 86%
CMYK
32, 19, 0, 14
LAB
72, -3, -25
LCH
72, 25, 264
OKLCH
0.76, 0.07, 258
XYZ
41, 43, 74
LUV
72, -16, -38
HWB
215, 58%, 14%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.