Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
95BEC4
RGB
149, 190, 196
HSL
188, 28%, 68%
HSB
188, 24%, 77%
CMYK
24, 3, 0, 23
LAB
74, -13, -8
LCH
74, 15, 211
OKLCH
0.77, 0.04, 207
XYZ
41, 47, 59
LUV
74, -21, -9
HWB
188, 58%, 23%
Pantone
5523 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.