Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
95BFC4
RGB
149, 191, 196
HSL
186, 28%, 68%
HSB
186, 24%, 77%
CMYK
24, 3, 0, 23
LAB
74, -14, -7
LCH
74, 15, 208
OKLCH
0.78, 0.05, 205
XYZ
41, 48, 59
LUV
74, -21, -9
HWB
186, 58%, 23%
Pantone
5523 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.