Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
95CCEE
RGB
149, 204, 238
HSL
203, 72%, 76%
HSB
203, 37%, 93%
CMYK
37, 14, 0, 7
LAB
79, -12, -23
LCH
79, 26, 242
OKLCH
0.82, 0.07, 236
XYZ
49, 56, 89
LUV
79, -27, -34
HWB
203, 58%, 7%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.