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Lilac

#968AA9

A balanced, muted lilac — sophisticated balance of hue and saturation that conveys composure and subtle refinement, well-suited to modern, minimalist design.

Psychology

Historically the rarest pigment to produce, purple still carries an undertone of luxury and the unusual. Creative, spiritual, and slightly otherworldly without being cold.

Meaning

Royalty, magic, ambition, and high-end indulgence. Brighter violets feel youthful and playful; deeper plums feel ceremonial and premium.

Applications

Ideal for beauty, wellness, creative tools, and entertainment. Pair with gold or warm white for a luxury read.

Conversion

HEX
968AA9
RGB
150, 138, 169
HSL
263, 15%, 60%
HSB
263, 18%, 66%
CMYK
11, 18, 0, 34
LAB
59, 9, -15
LCH
59, 17, 302
OKLCH
0.65, 0.05, 303
XYZ
29, 28, 41
LUV
59, 5, -23
HWB
263, 54%, 34%
Pantone
5285 C

Harmonies

Analogous
Complementary
Split Complementary
Triadic
Tetradic
Square

Shades & tints

Similar named colors

Browse every named pink on shades of pink, or all families on colors.