Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
96A6BF
RGB
150, 166, 191
HSL
217, 24%, 67%
HSB
217, 21%, 75%
CMYK
21, 13, 0, 25
LAB
67, -2, -15
LCH
67, 15, 263
OKLCH
0.72, 0.04, 259
XYZ
36, 38, 55
LUV
67, -10, -22
HWB
217, 59%, 25%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.