Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
96ACCC
RGB
150, 172, 204
HSL
216, 35%, 69%
HSB
216, 26%, 80%
CMYK
26, 16, 0, 20
LAB
69, -2, -19
LCH
69, 19, 263
OKLCH
0.74, 0.05, 258
XYZ
38, 40, 63
LUV
69, -13, -29
HWB
216, 59%, 20%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.