Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
96BAEE
RGB
150, 186, 238
HSL
215, 72%, 76%
HSB
215, 37%, 93%
CMYK
37, 22, 0, 7
LAB
74, -3, -30
LCH
74, 30, 264
OKLCH
0.78, 0.08, 258
XYZ
46, 48, 88
LUV
74, -19, -47
HWB
215, 59%, 7%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.