Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
96BBD1
RGB
150, 187, 209
HSL
202, 39%, 70%
HSB
202, 28%, 82%
CMYK
28, 11, 0, 18
LAB
74, -9, -15
LCH
74, 18, 240
OKLCH
0.77, 0.05, 234
XYZ
42, 47, 67
LUV
74, -19, -22
HWB
202, 59%, 18%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.