Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
96BDBF
RGB
150, 189, 191
HSL
183, 24%, 67%
HSB
183, 21%, 75%
CMYK
21, 1, 0, 25
LAB
74, -13, -6
LCH
74, 14, 203
OKLCH
0.77, 0.04, 200
XYZ
40, 47, 56
LUV
74, -20, -6
HWB
183, 59%, 25%
Pantone
5523 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.