Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
96BEF7
RGB
150, 190, 247
HSL
215, 86%, 78%
HSB
215, 39%, 97%
CMYK
39, 23, 0, 3
LAB
76, -3, -33
LCH
76, 33, 264
OKLCH
0.79, 0.09, 257
XYZ
48, 50, 95
LUV
76, -21, -52
HWB
215, 59%, 3%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.