Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
96BFEB
RGB
150, 191, 235
HSL
211, 68%, 75%
HSB
211, 36%, 92%
CMYK
36, 19, 0, 8
LAB
76, -6, -27
LCH
76, 27, 257
OKLCH
0.79, 0.08, 251
XYZ
46, 50, 86
LUV
76, -21, -41
HWB
211, 59%, 8%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.