Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
96C2FF
RGB
150, 194, 255
HSL
215, 100%, 79%
HSB
215, 41%, 100%
CMYK
41, 24, 0, 0
LAB
77, -4, -35
LCH
77, 35, 264
OKLCH
0.81, 0.10, 257
XYZ
50, 52, 102
LUV
77, -23, -56
HWB
215, 59%, 0%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.